British Telecommunications Wholesale has announced it has chosen Cisco's Content Delivery System as the 'backbone' for its, open online video delivery network - Content Connect - designed to improve the experience of watching and listening to digital content on the web.The Cisco Content Delivery System (CDS) using medianet technologies enables BT Wholesale to establish broadband as a TV platform. Content Connect will deliver digital content to any computer, TV or mobile device on behalf of UK internet service providers giving broadcasters access to a large end user base – irrespective of service provider or technology.
Media groups already use content delivery networks but in many cases these services only reach the edge of the ISP network, with the final stage delivered 'over the top' with no guarantees on the quality of service. The collaboration with Cisco helps ensure that BT's next generation Content Connect platform can cache content deep in the broadband network and so deliver it much closer to the end user – avoiding congested areas of the network. This, in turn, enables broadcasters to provide video content – and in the future live TV - with an assured level of service all the way to the viewer, providing uninterrupted access even at peak times. This provides broadcasters with the predictable user experience critical to supporting advertising or pay models.
Based on Cisco CDS, BT Wholesale's Content Connect service can offer a UK-wide service with quality of service (QoS) assurance and detailed reporting and analytics on how the customers' content is being consumed. CDS also enables customers using BT Wholesale's platform to monitor network status, and a broad array of details about the broadband user experience – all available on a single portal-based view. And, security concerns are reduced as content delivery will take place within a private network, avoiding the internet altogether.
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