Zeitera joins CONNECTIONS Europe 2010 Sponsor List

Parks Associates welcomes Zeitera, a leader in the market for intelligent content recognition solutions across the broadcast, Internet, and consumer electronics ecosystem, to the newest list of sponsors for the 2010 CONNECTIONS Europe Summit in Amsterdam.

Zeitera is a privately held Silicon Valley startup located in Mountain View, CA. and is backed by experienced technology investors with successful track records in building technology companies. Zeitera's team is comprised of experts with a wealth of experience in image processing, data-mining, building large-scale systems at successful start-ups as well as at established technology companies like Sony, AOL, Google, IBM, and Nokia. Zeitera is headquartered in Mountain View, CA.

For more information about Zeitera, visit http://zeitera.com.

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AOL Keynote provides insight into new media, video search, and online advertising at CONNECTIONS™

Fred McIntyre, SVP, AOL Video, AOL, presented the opening keynote for CONNECTIONS™ on Thursday, June 26, at the Santa Clara Convention Center.

In his presentation “New Media and Advertising,” Mr. McIntyre addressed the new opportunities related to video search for consumers. As the number of online videos increases, so do user frustrations when trying to navigate this space. He discussed AOL’s solution to the challenges of locating user-generated content as well as other video content and the new business opportunities open to video publishers and marketers in this growing area.

Parks Associates forecasts that user-generated content will account for 9% of video streams online by year-end 2012, up from only 1% of streams in 2007. “As consumers consider connected TV experiences, delivering on-demand premium content will be a critical factor,” said Kurt Scherf, vice president and principal analyst, Parks Associates . “Key business opportunities exist for companies in this space to provide more personalized content and targeted advertising. AOL, with its expertise in creating an appealing online user experience, has valuable insight into this space, and we are excited to provide our CONNECTIONS™ audience with AOL’s vision.”