Success Stories in the Connected Home

Summary information from Day 2: CONNECTIONS™ May 2007, hosted in Santa Clara, CA

Are we there yet? We've been talking about the connected home for more than two decades. It's evident from our research that there are few connected homes, but the landscape is changing. Widespread use broadband Internet access, familiarity with digital technologies, and technology market movers looking for the NEXT "next big thing" all add up to a market on the move. This panel will discuss what's working, why, and when the market will catch up with the technology.

Ken Fairbanks, VP Sales & Business Development, SmartLabs, Inc.
Doug Hartman, VP Global Sales, Corinex Communications Corp.
Kumu Puri, Global Managing Director, Consumer Electronics, Accenture
Robert Rodenbucher, Business Development Director, AwoX
Eric Smith, Chief Technical Officer, Control4
Moderator: Bill Ablondi, Director, Channel Research, Parks Associates

Specific Questions to Address:

• Which vendors have been successful in building sales of connected systems?
• Which manufacturers are the market movers that can spur adoption of control systems to the next level — GE, Honeywell, Cooper Electric, SquareD (Schneider), Leviton, Intel, Cisco, Microsoft?
• Have multiroom, distributed entertainment systems stimulated adoption of other control and management systems?
• What surprises have occurred as new solutions have made their way to market? What applications for the original solution were not considered?
• Where was success in the last 12 months, and where will new opportunities be in the next year?
• Most people are unaware of current capabilities of low-cost control systems. What are the most effective ways to build awareness?
• Luxury homes typically have a wide array of control and management systems installed. What lessons, if any, have been learned in the high-end market that translate into broader markets?
• Will higher energy costs drive adoption of home management systems?

This session began with a review of Accenture's research to understand what factors drive high performance in business. Three building blocks were discussed: 1) Market Focus and Position – deciding where and how to compete, 2) Distinctive Capabilities – doing business in a way that creates value, and 3) Performance Anatomy – developing a "winning mindset.” Ken Fairbanks explained how SmartLabs is organized into three groups to focus on product development, online sales, and technology licensing. Each group has a clear mission, yet all three work together synergistically. Eric Smith pointed to the seasoned executives in Control4 that have guided it to become one of the most popular control suites among electronic systems contractors.

The discussion moved to the importance of reliable technology as a key to success in these early stages of the connected home market. Doug Hartman pointed out how Best Buy chose its power line technology for the ConnectLife.Home package introduced at 2007 CES. Robert Rodenbucher explained that his company's modular architecture and internationalized user interface are the keys to its success in developing software and electronic products for license to consumer electronics manufacturers.

Making High-Definition Home Networks Easy: A Special Session Hosted by Pulse~LINK

Summary information from Day 2: CONNECTIONS™ May 2007, hosted in Santa Clara, CA.

Making High-Definition Home Networks Easy: A Special Session Hosted by Pulse~LINK

Can networking HD devices actually restore simplicity for the consumer? What are the value propositions with enabling whole-home entertainment networks? A panel representing content and service providers, CE companies, and others describe HANA’s latest progress in simplifying and enhancing the HD experience for consumers.

Zephra Freeman, Home Networking Business Development Manager, Digital Interface Business, Texas Instruments, Inc.
John J. Kang, Sr. Director of Business Development, Samsung Electronics Co.
Sheau Ng, Vice President, Consumer and Broadcast Technology, NBC Universal
Paul Pantera, Sr Software Engineer, 4HomeMedia, Inc.
William (Bill) Rose, President, WJR Consulting Inc.
Bruce Watkins, Co-Founder, President/COO, Pulse~LINK, Inc.
Moderator: Harry Wang, Senior Analyst, Parks Associates

Pulse~LINK sponsored this session to discuss HANA's approach in helping consumers better enjoy HD entertainment in their homes. The session featured six panelists representing CE manufacturers, content owners, 1394 chipset makers, networking silicon manufacturers, middleware developers, and integration service providers.

Harry Wang started the session by describing consumers' frustration over the setup and delivery of networked multimedia entertainment in the home and turned to the panelists for clarification on HANA's solutions. The panelists answered questions specific to their components of HANA's specifications, how the solution works, and the benefits for consumers as well as service providers and CE manufacturers. Bill Rose from WJR Consulting emphasized the benefits to consumers of one remote control for all TVs in the home. Paul Pantera from 4HomeMedia explained how his company's solution enables the same on-screen menu for every TV in the household and that OCAP standards from the cable industry will make the UI more easily developed as the HANA framework also supports OCAP standards. John Kang from Samsung showed a remote control model from his company and said that HANA helps simplify consumer use cases with one remote/one UI concept, thus encouraging sales of networked CE nodes. Zephra Freeman from TI explained the benefits of using 1394 as a reliable in-home connectivity solution with superior throughput and a proven content protection scheme, DTCP, recognized by almost all industries, including cable. Bruce Watkins added a chipset maker's perspective, that quality-of-service features of the company's UWB chipset provide guaranteed bandwidth for video streaming in the home and the chipset design is flexible enough to be compatible with either coax or Ethernet infrastructure. Sheau Ng from NBC Universal elaborated that the content industry wants and is ready to support a solution with that is simple to use but has robust security features, all of which HANA has demonstrated.

All panelists agreed that HANA is a fast-track approach with a narrower scope than Digital Living Network Alliance (DLNA). Rose commented that HANA stands to solve the most immediate needs of consumers in their living room and this focused approach will earn support from consumers. Watkins pointed out that all six companies on the panel also have seats with DLNA but they see special value in HANA's approach in tackling the critical aspect of living room entertainment. Freeman added that many components of HANA are proven technologies and they do not intend to re-invent the wheel for potential adopters. Rose provided updates on recent HANA developments – that the promoting member companies and working groups are working diligently to test technology and interoperability and that final standards will be ready for adoption in late 2007.