Parks Associates finds mobile broadband operators face challenges in managing traffic and user control

Refined business models will control network use and yield more revenue --

The tremendous growth of mobile broadband usage, with annual growth rates of 200% in parts of North America and upwards of 800% in parts of Europe, will create future challenges for service providers if not properly managed.

A new custom study from Parks Associates, Mobile Broadband in North America and Europe: Change is Key to Continuing Profitability, found that many carriers rely on outdated business models, excessive pricing or flat-rate billing, to manage traffic. Excessive pricing slows growth and invites cutthroat competition. Flat-rate carriers charge a single rate for unlimited service, which does not effectively monetize traffic. Both models are unsustainable given current growth trends.

The custom study, conducted by Parks Associates on behalf of Camiant, a global provider of policy control for the wireless, fixed, and cable industries, included interviews with executives at major mobile broadband providers in Canada, Europe, and the U.S. The study determined adoption and usage of mobile broadband and carriers’ capabilities with respect to network and user control.

Denissov and Camiant’s VP of Business Development Randy Fuller will present the study findings during a free webcast on Wednesday, November 12, at 12 p.m. ET.

Mobile Broadband in North America and Europe: Change is Key to Continuing Profitability

On Wednesday, November 12th at 12 PM ET (11 AM CT), Parks Associates and Camiant will be hosting a webcast that addresses mobile broadband in North America and in Europe.

Since mobile broadband markets are blooming, mobile carriers in Europe and North America alike see strong growth in mobile subscribers and massive growth in non-messaging mobile data traffic. Yet there are troubles on the horizon. Many carriers use rudimentary network control and business models to monetize the service. These models leave money on the table in the short term and condition abusive consumer use cases in the long term.

This webinar will address the following key focus areas: 1). Mobile broadband adoption and data traffic; 2). Market forecasts and growth trends; 3). Regional differences in business models and traffic growth patterns (Eastern and Western Europe, U.S. and Canada); 4). Managing mobile broadband network use: drawbacks and challenges; and 5). Need for more refined network controls and business models.

To sign up for this free webcast, please complete this online form: http://www.parksassociates.com/camiant/index.htm