Paramount to put enhanced movies for Windows Phone 7

Paramount said it will bring out 10 movie apps of its films just for Windows Phone 7 smartphones. The first of these apps is School of Rock, now available in the US and Canadian Windows Phone Marketplace, with other markets getting it before year's end. Each app uses Microsoft Silverlight and includes the full movie, as well as themed menus, buttons, bonus features and other special experiences.

Three other titles named thus far include Zoolander, Waiting for Superman and GI Joe: The Rise of Cobra. The remaining six titles will be announced at a later, unspecified date. From the app, users can cut their own custom clips, answer trivia about the movie with Scene It? questions, and a Movie Info section that names the actors, music and places in the movie.

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New services, experiences, options for advanced TV, video, and multimedia a key focus at CONNECTIONS™: The Digital Living Conference & Showcase

Parks Associates has announced the speakers in the Content and Services track at CONNECTIONS™: The Digital Living Conference & Showcase, which features a keynote from Verizon and sessions focused on the future of the set-top box, Web TV, advertising, and interactive services.

Parks Associates research shows the number of broadband households worldwide now exceeds 400 million. In addition, more than 200 million households have a data network, and 73 million have a residential gateway.

Joseph Ambeault, Director, Product Development and Management, Video Services, Verizon, will deliver the opening keynote, FiOS TV: Changing TV for Good, on June 3 at 10:00 a.m.

TV 2.0 – The Future of the Set-Top Box, June 3 at 11:15 a.m., discusses changes in the set-top and its impact on other CE and networking devices. Speakers include:

Seale Moorer, CEO, Exceptional Innovation
Mike Noonen, SVP, Sales and Marketing, NXP Semiconductors
Jan Steenkamp, Founder Member, Head Market Development, Irdeto
Steve Tranter, VP Interactive and Broadband, NDS
Derek Turner, Senior Product Mgr, TV, Video & Music Business, Microsoft

WebTV: Extreme TV Makeover?, June 3 at 1:30 p.m., examines the online video space and its impact on traditional TV services as well as opportunities to distribute Web content throughout the home. Speakers include:

Ajay Dugar, Executive Director, Paramount Digital Entertainment
Pankaj Gupta, Manager, Market Management - Service Providers, Cisco
Wilfred Martis, Dir., Platform Strategy & Planning, Digital Home Grp, Intel
Avner Ronen, CEO & Co-Founder, Boxee
Edgar Villalpando, SVP, Marketing, ActiveVideo Networks

Interactive Services: Engaging the Consumer, June 3 at 2:30 p.m., examines the worldwide pay television market and consumer adoption of broadband video, including willingness to pay for advanced television features. Speakers include:

Sean Besser, VP, Business Development, Macrovision
Jeff Bonin, VP, GM, Alticast
Brandon Brown, CEO, Zodiac Interactive
Vibha Rustagi, CEO & President, itaas, Inc.

Multimedia on Mobile Devices, June 4 at 11:15 a.m., discusses emerging mobile multimedia applications and future business strategies. Speakers include:

Jackson Gates, Director, Business Development, Pandora
Brian Johnson, SVP, Americas and Asia Pacific, mBlox, Inc.
Craig Lee, VP Marketing, Ortiva Wireless
Rick Schwartz, Product Manager, DLNA, PacketVideo
Scot Zarkiewicz, CEO, SingleClick Systems

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