New White Paper, "European Mobile Market: Beyond Price-based Strategies"

Parks Associates has released a new white paper, "European Mobile Market: Beyond Price-based Strategies."

This new white paper examines challenges for mobile carriers in Europe and strategies to sustain ARPU and expand their base of postpaid users.

• Regulations, Competition, and Churn

• Evolving Beyond Price-based Strategies

• Examples of New Strategies: Vodafone, Telefonica, T-Mobile, & Orange

• The Road Ahead - Evolution of Carrier Strategies

To download this white paper, complete this online form.

Other recent white papers include Google TV- Searching for Success and Consumer Attitudes and the Benefits of Smart Grid Technologies.

Microsoft Unveils Windows Phone 7 Series

At Mobile World Congress 2010, Microsoft Corp. unveiled the next generation of Windows Phones, Windows Phone 7 Series.

With this new platform and the for the first time ever, Microsoft will bring together Xbox LIVE games and the Zune music and video experience on a mobile phone.

Every Windows Phone 7 Series phone will come with a dedicated hardware button for Bing, providing one-click access to search from anywhere on the phone, while a special implementation of Bing search provides intent-specific results, delivering the most relevant Web or local results, depending on the type of query.

Windows Phone 7 Series includes six hubs built on specific themes reflecting activities that matter most to people:

People. This hub delivers an engaging social experience by bringing together relevant content based on the person, including his or her live feeds from social networks and photos.

Pictures. This hub makes it easy to share pictures and video to a social network in one step.

Games. This hub delivers the first and only official Xbox LIVE experience on a phone.

Music + Video. This hub creates an incredible media experience that brings the best of Zune, including content from a user’s PC, online music services and even a built-in FM radio into one simple place that is all about music and video.

Marketplace. This hub allows the user to easily discover and load the phone with certified applications and games.

Office. This hub brings the familiar experience of the world’s leading productivity software to the Windows Phone. With access to Office, OneNote and SharePoint Workspace all in one place, users can easily read, edit and share documents.

Partners from around the world have committed to include Windows Phone 7 Series in their portfolio plans. They include mobile operators AT&T, Deutsche Telekom AG, Orange, SFR, Sprint, Telecom Italia, Telefónica, Telstra, T-Mobile USA, Verizon Wireless and Vodafone, and manufacturers Dell, Garmin-Asus, HTC Corp., HP, LG, Samsung, Sony Ericsson, Toshiba and Qualcomm Inc. The first phones will be available by holiday 2010.

Babelgum Mobile launches FREE TV services with Vodafone Customers

A free Web TV service, Babelgum Mobile combines the full-screen video quality of traditional television with the interactive and social networking capabilities of the Internet.

Immediately launching a 6 month trial, Babelgum Mobile, a new Internet Mobile TV service allows Vodafone UK contract customers with mobile internet bundles to enjoy a wide range of video clips including film, music, comedy, animation, nature, travel and sports FREE of charge.

This mobile application is available to download from Vodafone live!, initially for contract customers with data bundles for the popular Nokia N96, N95 and 6210.

Known for its innovative, original programming, Babelgum Mobile's customers can access content that’s clearly Webinspired with the accent on interactive entertainment. Clips are short, fun, and unconventional and include viral videos.

Integrated with social networks and streaming via Vodafone's 3G Network, Babelgum Mobile allows users to share videos, vote for favorites, and participate in competitions.

For more information, visit http://www.babelgum.com/ .