Cablevision Systems & ActiveVideo Networks Announce Significant Rollout of CloudTV Interactive Channels

Cablevision Systems and ActiveVideo Networks, the global leader in cloud-based interactive solutions, announced that Cablevision has deployed and delivered more than two dozen new interactive channel experiences to its entire digital video customer base using the ActiveVideo CloudTV platform.

Cablevision, the nation’s fifth-largest cable system operator, is utilizing CloudTV to offer an expansive menu of personalized television content -- including hyper-local sports and news, advertising showcases, and mosaic programming -- to approximately 3 million subscribers in the New York tri-state area. The lineup includes MSG Varsity Interactive, News12 Interactive and a variety of other channels and advertising showcases that are designed to serve specific interests of Cablevision subscribers. In addition, the ActiveVideo platform is powering Quick View kids, sports and news navigational mosaic channels.

Using the ActiveVideo CloudTV platform and content developer’s kit (CDK), Cablevision is able to write Web-based content once for delivery as a single MPEG stream to any digital set-top box. Because CloudTV development is based on standard Web tools and talents, applications that previously took years to create can now be built, tested and deployed in just a few months. Subscribers use standard remote controls to search for, select and engage with video and information just as they can on the Web, but within the “lean-back” environment of television.