thePlatform Selected by Outdoor Channel for Online Video Publishing

thePlatform, the leading white-label video management and publishing company, announced that its mpx Beta video management system has been chosen to manage and publish online video for Outdoor Channel's popular website, OutdoorChannel.com. In addition, the network is using thePlatform's video player technology, including features for sharing video across social networks.

Outdoor Channel, America's leader in outdoor TV, broadcasts prominent outdoor programs focused on hunting, fishing, shooting, off-roading, adventure, and conservation. The network is available through a multitude of cable, satellite and telco providers across the United States, reaching 36 million homes, according to Nielsen Media Research.

OutdoorChannel.com, Outdoor Channel's comprehensive online platform, is the premier digital destination for outdoor enthusiasts, offering in-depth show and host pages, useful information on state hunting and fishing licenses and destinations, and an interactive community section where fans can connect and share their passion. The centerpiece of OutdoorChannel.com is a state-of-the-art broadband video player that enables users to watch an extensive library of thousands of videos – the majority in an HD viewing experience.

In addition to using thePlatform's centralized video management system, mpx Beta, Outdoor Channel is also utilizing the social media capabilities of thePlatform's video player. The player includes 10 integrations with leading social media sites, such as Facebook, Twitter, Digg, Yahoo! Buzz, and provides Outdoor Channel with the flexibility to add more.

thePlatform publishes video and other media to PCs, mobile devices and TV. Media companies rely on thePlatform as their open, central hub for managing, monetizing and syndicating billions of professionally produced video views annually. thePlatform currently provides online video management services to numerous programmers, leading media companies, and five of the top cable TV service providers in North America, including the largest "TV Everywhere" deployments.