thePlatform Selected by Outdoor Channel for Online Video Publishing

thePlatform, the leading white-label video management and publishing company, announced that its mpx Beta video management system has been chosen to manage and publish online video for Outdoor Channel's popular website, OutdoorChannel.com. In addition, the network is using thePlatform's video player technology, including features for sharing video across social networks.

Outdoor Channel, America's leader in outdoor TV, broadcasts prominent outdoor programs focused on hunting, fishing, shooting, off-roading, adventure, and conservation. The network is available through a multitude of cable, satellite and telco providers across the United States, reaching 36 million homes, according to Nielsen Media Research.

OutdoorChannel.com, Outdoor Channel's comprehensive online platform, is the premier digital destination for outdoor enthusiasts, offering in-depth show and host pages, useful information on state hunting and fishing licenses and destinations, and an interactive community section where fans can connect and share their passion. The centerpiece of OutdoorChannel.com is a state-of-the-art broadband video player that enables users to watch an extensive library of thousands of videos – the majority in an HD viewing experience.

In addition to using thePlatform's centralized video management system, mpx Beta, Outdoor Channel is also utilizing the social media capabilities of thePlatform's video player. The player includes 10 integrations with leading social media sites, such as Facebook, Twitter, Digg, Yahoo! Buzz, and provides Outdoor Channel with the flexibility to add more.

thePlatform publishes video and other media to PCs, mobile devices and TV. Media companies rely on thePlatform as their open, central hub for managing, monetizing and syndicating billions of professionally produced video views annually. thePlatform currently provides online video management services to numerous programmers, leading media companies, and five of the top cable TV service providers in North America, including the largest "TV Everywhere" deployments.

thePlatform Unveils New Capabilities to Support Online Video Businesses

Media companies and content owners face an expanding challenge trying to publish their video assets across multiple devices with varying rights restrictions and advertising obligations. ThePlatform, the leading white-label video publishing company, launched a suite of new features to enhance its customers' ability to enforce video business policies, monetization models, and content restrictions using the company's mpx Beta video management system.

Specifically, mpx Beta now includes new tools for creating and managing curated video feeds, integrated support for applying advertising policies, and additional capabilities to enforce viewing restrictions for TV shows, live events, movies, clips, and more. In addition, the company published a new security white paper on best- practices, including methods of securing content between storage and the CDN (content delivery network), and in various playback scenarios.

Introduced by thePlatform earlier this year, mpx Beta offers features to make managing large content libraries easier; versatile tools to enable more business models across an ever-expanding number of websites, mobile devices, and set-top-boxes; and a continuing commitment to enterprise class performance. The new enhancements to mpx Beta features include: Curated Feeds Drive More Video Views, Advanced Restrictions, Integrated Advertising Policy Management, and New Media Security White Paper.

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