Service providers must adjust strategies as consumers turn to alternate sources for video & online media

Key industry executives will address recent shifts in consumer video and online viewing habits at CONNECTIONS™: The Digital Living Conference & Showcase. These changes in consumer behavior are forcing service providers to expand and enhance their business strategies for connected CE, online video, and other value-added services.

Nearly 20% of U.S. broadband households have a PC-to-TV connection, and the vast majority is using this DIY solution to stream online video.

Over one-half of U.S. households don’t know their broadband speed. Broadband has become a commodity, and service providers are in a position where they have to talk about additional services, including TV Everywhere and tech support. It can be a difficult transition, but they are in an excellent position to leverage their existing customer relationships and take the lead in the digital living ecosystem.

CONNECTIONS™ is the premier event for research and analysis of connected home technologies and digital living solutions, including multiple speakers and attendees representing service providers and their partners.

The conference features sessions on evolving carrier strategies and service and partnership opportunities in response to new consumer behaviors and connected CE:

Expanding Consumers’ Digital Media Choices

Monetizing Connected CE

TV and Online Video Advertising Metrics

Trends in User Interfaces

3DTV

Service Provider Innovation

The Future of the Set-top Box

TV Everywhere and Online Video

For more information about the CONNECTIONS Conference, visit www.connectionsus.com.

Icron Debuts PC-On-TV Technology

Icron Technologies launched its ExtremeLink PC-on-TV technology at International CES.

Icron's ExtremeLink PC-on-TV is a hardware-based solution that transmits PC desktop video and USB control wirelessly to a TV, extending the TV's functionality to include full online and interactive browser capabilities as well as access to all PC applications and content.

No software drivers are needed, and there are no restrictions on the content or applications that can be delivered to the TV.

The TV-connected unit provides a remote USB hub for keyboard, mouse and other USB devices. Pricing for ExtremeLink PC-on-TV is expected to be about $299.

For the full article, click here.

Icron Demonstrates Complete PC-on-TV Connectivity Solution over 802.11n at CONNECTIONS

Unique home connectivity solutions powered by Icron’s ExtremeUSB® will be demonstrated on Connections’ show floor --

Icron Technologies will be demonstrating new and innovative PC-on-TV connectivity solutions based on its patented ExtremeUSB technology, at CONNECTIONS 2009, the Digital Living Conference and Showcase. Demonstrations of Icron’s PC-on-TV solution will take place at the Icron Booth (Booth# 315), at the Santa Clara Convention Center on June 2 – 4th.

Icron’s interactive PC-on-TV connectivity solutions demonstrate the ability for consumers to interactively access all PC content and applications, including real-time Internet content, on TVs throughout the home. The solutions combine HD quality PC video along with full USB functionality, including mouse, keyboard, flash drive, webcam, and all other USB peripherals, and delivers them to other areas of the home over standard 802.11n wireless technologies, enabling a true PC experience on the TV.

Icron’s Vice President of Sales and Marketing, Brian Donnelly, will be speaking at the CONNECTIONS Conference on a Connected Consumer Electronics (CE) panel titled, “Extending the Reach of Wired Networks and Interfaces.” on Wednesday, June 3, 11:15 am.

For media and analyst meetings with Icron at the Connections Conference, please contact Susan Kirk to schedule, susan.kirk@icron.com or +1 604 315 9959.

Watch Icron’s Online TV 2.0 Demo at http://www.icron.com//tv2.0demo

Home Connectivity Simplified

As the home connectivity market rapidly grows, consumers are looking for ways to share and distribute digital content throughout the home in a simple and consistent manner. As digital media becomes the primary source of information, education and entertainment, the home computer and the Internet have become the conduit to popular social communities, family photos, music libraries, videos and games. The home computer and its associated Internet connection have become the heart of the digital home, but integration with traditional media outlets like High Definition TVs and stereos remains a challenge.

To read about how to take the computing environment beyond the desktop, and enable a home connectivity solution that is easy to set up, and simple to use, visit: www.icron.com/products/usb_new/home_connectivity_article.php.

View Icron's TV 2.0 white paper at www.icron.com/products/usb/home_connectivity_wp.php.

For more information about Icron Technologies, visit www.icron.com.