DivX Announces New Partnership With China TV Market Leader, HisenseDivX

DivX, Inc. a leading digital media company, and Hisense Electric Co., Ltd., the number one TV company in China, announced that Hisense has selected DivX Plus HD technology to be integrated in its new line of digital TVs. These revolutionary TVs will enable the playback of DivX Plus HD video using the MKV container, enabling consumers to enjoy videos at HD resolutions up to 1080p in the DivX format using the TV's USB slot.

Hisense is the number one LCD TV brand in China for seven consecutive years, and its share of the LED TV market in China was more than 30% as of May 7, 2010. Its products are also exported to over 130 countries and regions throughout the world. As the first DTV OEM in China to support DivX Plus HD, Hisense's first DivX Plus HD Certified DTV will be available to consumers first in China and soon after in Europe.

DivX Plus HD Certification is the premium level of certification available from DivX, optimized for consumer electronics products and supports the playback of all content created with DivX software. Available on here, DivX Plus Software allows users to create and playback H.264 video in an .mkv file container. DivX Plus HD Certified devices will playback all previous versions of DivX video and DivX Plus HD video files with the .mkv file extension and AAC audio created with third-party tools.

Known for great performance, visual quality and interoperability on any DivX Certified device, DivX provides consumers with a comprehensive digital media solution supporting the majority of high-quality Internet video on their TVs or other consumer electronics devices. In addition, DivX also supports the secure playback of major Hollywood titles from major studios, and many online movie download sites now distribute Hollywood content in the DivX format worldwide.

For more information, click here.

Can Traditional TV Operators Embrace OTT Video as a Service?

There is an assumption by many market pundits today that the service operators in the world of Internet TV services and that of traditional pay-TV are totally disjointed. We think this is rather too simplistic.

Just like the world of e-commerce in the early generations of Internet, the shift of consumption did not totally upend the value of existing brands and consumer loyalties. A few new players emerged for sure, but by and large, the brick and mortar brands have become just as prominent on the Internet as they are on Main Street – the power of branding transcends the medium.

When you apply this logic to video, the service operators that make the leap to multi-screen delivery can indeed be the same names that dominate the pay-TV market in cable, satellite and IPTV today. They have the content, the subscriber relationships and the scale to make service delivery compelling whatever the physical distribution network, and in many cases they also provide Internet connectivity.

The challenge for existing operators is that this requires a fundamental shift in the way they think. Progressive digital TV operators may have to embrace novel technologies that have been designed to effectively scale and solve IP video issues and apply them over their delivery networks. By integrating OTT and adaptive rate streaming technology with pay-TV services, operators can enhance ARPU, subscriber loyalty and lure incremental advertising dollars.

This convergence of technologies also must encompass a proactive revenue protection and enhancement approach that enables digital TV operators to cast a much wider net with their service offerings. This shifts the central value proposition for the digital video enterprise beyond that of content protection alone, towards the broader perspective of revenue security.

Download Verimatrix's white paper, Pay-TV at an Inflection Point, and let us know if you agree.

Submitted from Verimatrix.

CONNECTIONS™ Summit at CES to examine business strategies, opportunities for advanced digital solutions

Speaker submissions accepted through September 12

Parks Associates and CEA® announced the session topics for the upcoming CONNECTIONS™ Summit at CES, which will focus on business strategies, opportunities, and challenges for advanced technology, new media, and new access services.

CONNECTIONS™ Summit at CES will address the new business and product opportunities inherent in the increasing connectivity of today’s market.

Session topics include the following:

• Consumer Purchase Habits
• Advanced Video Services
• Digital Home Customer Support
• Social Media
• The GPS Market
• Connected Consumer Electronics
• Digital Photo Frames
• Connected Gaming and Game Consoles
• Digital TV and Set-Top Boxes
• Home Systems and Controls

Parks Associates is currently accepting speaker submissions for CONNECTIONS™ Summit at CES at http://www.parksassociates.com/events/connections/summit/2009/agenda/index.htm . The deadline is September 12, 2008.

In addition, Parks Associates will feature its latest consumer research projects in Booth #25556, South Hall 2 during the CES International event.

The full press release is available at: http://www.parksassociates.com/events/connections/summit/2009/media/pr5.htm

MoCA™ announced as Diamond Sponsor for CONNECTIONS™

Parks Associates and CEA are pleased to announce MOCA™ as a Diamond Sponsor of CONNECTIONS™: The Digital Living Conference & Showcase.

The Multimedia over Coax Alliance (MoCA™) is an open, industry driven initiative promoting distribution of digital video and entertainment through existing coaxial cable in the home. MoCA™ technology provides the backbone for whole home entertainment networks of multiple wired and wireless products.

• No new wires
• No installation or truck roll
• No interference with existing networks
• If you have coax, it works
• Compliments any wireless network

CONNECTIONS™: The Digital Living Conference and Showcase will be held June 24-26 at the Santa Clara Convention Center. CONNECTIONS™ sessions provide high-level research, knowledge, and analysis to over 1,000 executives from the converging industries developing consumer products and services.

CONNECTIONS™ Europe Sessions - Day 1

Tuesday 4 December
1610-1710
What’s Next with Television?

Europe has now taken the lead in IPTV deployments, and the market for television on the European continent is highly dynamic. With cable, satellite, and digital terrestrial joining IPTV as options for digital TV, how do video services differentiate in order to grow and retain their customer bases? This panel examines the trends, technologies, and the “next big thing” that will characterize television in Europe.

Moderator:
Kurt Scherf, Vice President and Principal Analyst, Parks Associates

SPEAKERS
Jonathan Beavon, Director, Segment Marketing, NDS Limited
David Keeley, Chief Technology Officer, Europe, Middle East, and Africa, Motorola, Inc.
Nora Maene, Multimedia Solution Marketing Manager, Alcatel-Lucent
Dr. Fee Steinhoff, Project Field Manager MASF, Deutsche Telekom AG, Laboratories
More speakers TBA

CONNECTIONS™ Europe Agenda