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Cloud Media tops CONNECTIONS 2011 Agenda

Parks Associates released the preliminary agenda for the 2011 CONNECTIONS Conference, featuring the core topic areas of mobility and communications, entertainment and content, connected consumer electronics, and cloud-based value-added services.

The three-day event, June 28-30 at Santa Clara, Californina, offers a unique mix of market research presentations, trending data, insight from industry leaders, and discussion of the current strategies and future challenges in providing connectivity and technology services for consumers.

Cloud media is an important topic at this year’s CONNECTIONS due to the challenges for this market in reaching its tremendous potential. Parks Associates research finds consumers are highly interested in the cloud concept, notably the prospect of having anytime, anywhere access to their media. However, less than one-third of U.S. broadband households see the value of the digital locker concept specifically for music, photo, or video content, due in large part to current fragmentation of the market.

For more information, visit www.connectionsus.com.

Yahoo prepares newest version of Connected TV platform

In November 2010, Yahoo announced that an expansion of their Connected TV program would allow developers to build fee-based widgets for TVs that use the Yahoo application platform. Unfortunately, Yahoo’s online widget application store has had a delay in opening the store to consumers. Originally scheduled to open early this month, Yahoo is working hard to keep their promise to consumers.

Yahoo is continuing its progress to distribute their updated version of the Connected TV platform. This update will include software for the Connected TV store, available to select OEM partners, hopefully by the end of March.

Gain Visibility. Generate Leads. Strategize & Network.

Sponsor CONNECTIONS U.S. this June and gain visibility, generate leads, and strategize and network with fellow speakers and attendees.

Sponsor packages include booth space, free and discounted passes, marketing benefits, and unique opportunities for promotion, including on-site videos.

There are also multiple custom opportunities, to ensure that you have the necessary tools and benefits to accomplish your unique sponsorship goals.

Contact sales@parksassociates.com if you like more information.