Parks Associates released the preliminary agenda for the 2011 CONNECTIONS Conference, featuring the core topic areas of mobility and communications, entertainment and content, connected consumer electronics, and cloud-based value-added services.The three-day event, June 28-30 at Santa Clara, Californina, offers a unique mix of market research presentations, trending data, insight from industry leaders, and discussion of the current strategies and future challenges in providing connectivity and technology services for consumers.
Cloud media is an important topic at this year’s CONNECTIONS due to the challenges for this market in reaching its tremendous potential. Parks Associates research finds consumers are highly interested in the cloud concept, notably the prospect of having anytime, anywhere access to their media. However, less than one-third of U.S. broadband households see the value of the digital locker concept specifically for music, photo, or video content, due in large part to current fragmentation of the market.
For more information, visit www.connectionsus.com.
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