Friday, February 22, 2008

Parks Associates' Webcast: North American Broadband Update

North American broadband service providers face increasing in-kind and over-the-top competition. As a result, their focus is shifting from selling bandwidth and competing on price to competing on applications, services, and consumer experiences.

Michael Cai, Director of Broadband & Gaming at Parks Associates, presented insights on the following topics during a webcast this week:
- Changing competitive dynamics in the NA BSP market
- Trends and outlook for the deployment of a variety of access technologies (DSL, cable modem, FTTx, broadband wireless, BPL)
- The impact of 700MHz
- Carrier deployment of value added services
- Strategies for broadband service providers to fend off competition from over-the-top service providers
- Market forecasts

Here's a look at some of the numbers and forecasts included:

- 80% of Internet households connect through broadband, and four service providers split 70% of the market
- WiMAX particularly interesting with FMS potential but Sprint's financial woes might slow the process
- Telcos will focus on multi-play bundles and VAS services that incorporate their wireless assets - Investments in new technologies like IMS, Femtocell, DOCSIS 3.0
- Service provides will face competition from not just in-kind competitors, but also emerging over-the-top providers
- Loyalty programs and other customer retention tactics will soon be deployed
- 75%+ of Internet Households connect through Broadband and four SPs split 73% of the market

Don't forget to checkout future webcasts!

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