New research from Parks Associates examines the decision-making process of today's consumers and key factors that trigger or inhibit purchasing. Price isn't the only important factor, especially as people buy more fun, high-tech devices such as gaming consoles, HD DVD players, photo printers, etc.
The Changing Consumer Electronics Purchase Process survey provides greater definition and measurement of purchase intentions as well as key barriers to technology adoption. The analysis measures the impact of information resources and word-of-mouth endorsements, explains the research and evaluation steps for a product purchase, and links the purchase decision steps into an evaluative metric that identifies critical steps.
Results of the survey will be highlighted at the CONNECTIONS Conference and CONNECTIONS Europe Summit Series.
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