Thursday, August 5, 2010

thePlatform Unveils New Capabilities to Support Online Video Businesses

Media companies and content owners face an expanding challenge trying to publish their video assets across multiple devices with varying rights restrictions and advertising obligations. ThePlatform, the leading white-label video publishing company, launched a suite of new features to enhance its customers' ability to enforce video business policies, monetization models, and content restrictions using the company's mpx Beta video management system.

Specifically, mpx Beta now includes new tools for creating and managing curated video feeds, integrated support for applying advertising policies, and additional capabilities to enforce viewing restrictions for TV shows, live events, movies, clips, and more. In addition, the company published a new security white paper on best- practices, including methods of securing content between storage and the CDN (content delivery network), and in various playback scenarios.

Introduced by thePlatform earlier this year, mpx Beta offers features to make managing large content libraries easier; versatile tools to enable more business models across an ever-expanding number of websites, mobile devices, and set-top-boxes; and a continuing commitment to enterprise class performance. The new enhancements to mpx Beta features include: Curated Feeds Drive More Video Views, Advanced Restrictions, Integrated Advertising Policy Management, and New Media Security White Paper.

For more information, click here.

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