Tech Behind Hit Games Comes to iPhone

The technology behind hit videogames such as “Batman: Arkham Asylum” and “Gears of War 3″ is coming to iPhone and iPad game developers this week, in another sign that mobile gaming is booming on Apple’s platforms.

Epic Games is planning to release an updated version of its game-development tools, known as the Unreal Development Kit, to the public soon. The kit, which is free to download, will include new tools to create high-quality graphics and animations on iOS, effectively simplifying and speeding up the development processes for games. Epic doesn’t charge license fees to tinker with the kit nor to make free games. But, if developers want to sell their apps, they have to pay a $99 licensing fee and 25% royalties after the first $5,000 in sales.

Apple has sold more than 125 million devices using its iOS operating system, strongly competing against the Nintendo DS, which has shipped roughly 135 million units, and the PlayStation Portable, which has sold more than 62 million units.

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Smartphones + Tablets Most Popular Consumer Electronic Products as Holiday Season Approaches

Parks Associates reports consumer electronics buying in the U.S. rebounded in the first half of 2010, with 63% of broadband households making at least one purchase, a rate 6% higher than in the first half of 2009.

Smartphones promise to be the highest selling product through the end of the year, fueled by both repeat and first-time purchases. Twenty-one percent of broadband households intend to purchase a smartphone by year’s end, according to the report Consumer Decision Process: 1H 2010 and 2010 Summer Update. Of those intending to purchase a new smartphone in the next four months, 28% report an iPhone preference, 23% want a Blackberry, and 20% want an Android-based phone.

The study found that, on average, buying households purchased 4.3 CE products and spent $1,094 in the first half of 2010. Smartphones were a top purchase across most demographic segments, particularly among younger consumers, and 3-4% of broadband households bought at least one Apple iPad tablet. The study also reveals that standard iPad buyers are typical early adopters – they are younger than 35 with a graduate degree and household income greater than $100,000.

Parks Associates is currently launching 2010 Holiday Intentions, which will provide incidence of product ownership and data on 3Q 2010 purchases and purchase intentions for the 2010 holiday season.