Number of smartphone users to quadruple, exceeding 1 billion worldwide by 2014

The demand for smartphones is creating a demographic shift among users, who will exceed 1 billion worldwide by 2014, stimulating demand for more entry-level models that offer mainstream solutions such as mobile email and social networking applications, according to Parks Associates’ Smartphone: King of Convergence.

This new report includes consumer data from Parks Associates’ primary study Mobile Convergence: Platforms, Applications, and Services. This consumer survey finds only 30% of current smartphone users are the stereotypical young and tech-savvy aficionados.

The other user segments exhibit more mainstream demographic attributes and more divergent usage patterns. One such segment, dubbed “pragmatists,” consists of budget-conscious, middle-aged users who prefer mobile email service over Internet access. Another group is keen on the smartphone’s communication features, ranging from mobile Internet to social network access.

Smartphone: King of Convergence tracks smartphone sales and market shares and analyzes carrier strategies, new mobile applications and services, and mobile technology trends. Mobile Convergence: Platforms, Applications, and Services is a survey of U.S. mobile consumers about ownership and attitudes regarding mobile devices and services.

For more information, visit http://www.parksassociates.com/mobile.

CONNECTIONS Summit at CES Agenda

CES is about making business connections, and CONNECTIONS Summit is the ideal place to start. This information-packed networking event features presentations of the latest consumer and industry research, forecasts, and panel discussions moderated by Parks Associates. You’ll hear commentary, insight, and debate from industry executives and analysts on connected CE, video services and advertising, energy management, mobile convergence, and more. Then unwind at the evening reception, where you can network with existing and prospective partners.

View Agenda
- Consumer Electronics Purchases: Are Consumers Back in the Buying Mood?
- The Connected TV – Displays and Beyond
- Service Provider Strategies for the Connected Home
- The Mobile Aspect of Unified Infotainment: Opportunities and Challenges
- Advances in Television Advertising
- Bringing the Smart Grid to the Smart Home
- 3D: Adding New Dimensions to Entertainment