Opening Keynote — The Digital Lifestyle: Under Construction

Summary information from Day 2: CONNECTIONS™ May 2007, hosted in Santa Clara, CA.

Opening Keynote — The Digital Lifestyle: Under Construction
Presented by: Greg Jones, General Manager, DSP Systems Strategic Marketing, Texas Instruments

Beyond the four walls of the digital home is a huge opportunity for delivering content anywhere, anytime – the ultimate Digital Lifestyle. Explore how consumers, service providers, and technology enablers will work together to deliver the vision of the emerging digital lifestyle that is being fueled by new advances in digital signal processing.

Texas Instruments’ portfolio of digital signal processing (DSP) and analog technology solutions represents a broad spectrum of digital lifestyle categories, including communications, digital entertainment, networking, and telemetry applications. Greg Jones, who serves as the general manager for DSP Systems Strategic Marketing, highlighted the importance of the DSP in building a wider array of needed consumer solutions, noting that DSP enables many of the services important to the digital lifestyle, including DSL.

Jones sees a larger role for DSPs in the future across a wide array of emerging consumer applications. Digital entertainment is obviously going to be a significant area as digital signal processing will be necessary in managing bandwidth use and encoding and decoding the many different video codecs and formats. Jones said that there may be upwards of 30-40 different codecs to manage.

In addition, Jones brought up examples beyond entertainment where signal processing will play a role in improving learning and communications (instant translations during phone calls) and transportation (the nearly automated automobile). He also mentioned digital healthcare applications as an opportunity for TI to expand its role. Finally, he discussed how DSP technologies will help service providers offer a higher quality of services by measuring and monitoring traffic and applications with PIQUA solutions.