Friday, January 22, 2010

Trailer Park Becomes First Entertainment Development Partner for

ActiveVideo Networks™, the global leader in cloud-based interactive television, and Trailer Park, the industry's largest entertainment marketing agency, today announced that Trailer Park’s recently formed Advanced Content Group (TPAC) has become the first major content developer to officially embrace the power of the ActiveVideo® CloudTV™ platform currently in close to 5 million homes.

Trailer Park will leverage the widely distributed CloudTV platform in tandem with its industry-leading creative capabilities to deliver interactive entertainment to interactive TV audiences. ActiveVideo anticipates that it will be in 10 million homes by the end of 2010.

ActiveVideo immerses viewers in an engaging experience that combines Web video, Web 2.0 functionality and traditional television. With ActiveVideo, viewers can navigate a completely interactive environment of both linear and broadband programming, including rich interfaces and graphics optimized for TV and remote control navigation; social networking; personal media; niche content; and targeted, actionable advertising. ActiveVideo uses intelligent MPEG streaming to deliver the Web 2.0 experience to a worldwide television audience through both legacy and next-generation digital set-top boxes and broadband-connected devices.

For the full press release, click here.

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