Thursday, March 11, 2010

Samsung Celebrates the Global Launch of Full HD 3D LED TV at Times Square With The Black Eyed Peas and "Avatar" Director James Cameron

Samsung Electronics Co., Ltd., the award-winning innovator in consumer electronics, today celebrated the worldwide availability of the first-ever Full HD 3D LED TVs with a one-of-a-kind special performance by The Black Eyed Peas in Times Square. "Avatar" director James Cameron, who has been a crucial driver in furthering the development of 3D content, also joined today's celebration.

Samsung Electronics 3D LED TV global launch celebration in Times Square was filmed in 3D by James Cameron and Vince Pace's production company Cameron/Pace, and streamed live via, the popular lifestyle engine for music, arts, action and more. The Times Square surprise performance by The Black Eyed Peas kicked off Samsung Electronics' global campaign to raise awareness for its 3D TV technology leadership, which also includes worldwide launch events and a global television advertising campaign.

Together, these leaders in each of their respective industries showcase a commitment by consumer electronics, music and content organizations to bring the 3D TV vision to life in consumer homes everywhere. It also symbolizes the beginning of a new era of home entertainment.

For the full press release, click here.

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