Thursday, March 11, 2010

BlackArrow and Fox Cable Networks Partner on Dynamic Advertising Trial for Video on Demand

BlackArrow, a leading worldwide provider of advanced advertising solutions for New Television platforms, announced it has partnered with Fox Cable Networks to trial the BlackArrow Advanced Advertising System across the video-on-demand (VoD) content of FX, National Geographic Channel and SPEED.

With the BlackArrow system, Fox Cable Networks is testing the ability to deliver addressable advertising to viewers in multiple cable markets. Fox Cable Networks is utilizing the BlackArrow Sales Suite to customize on-demand campaigns based on factors such as viewer demographics and viewing behaviors, as well as specific content on its three networks.

The Fox Cable Networks trial is using the sophisticated capabilities within the BlackArrow Sales Suite. Among the key features essential in the execution of this trial are tools that leverage content information and anonymous subscriber data for audience addressability; manage business arrangements between networks and cable distributors, and modules to optimize avails using BlackArrow’s Placement Opportunity Information Service (POIS).

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