Friday, June 4, 2010

Samsung’s VP of LCD Business addresses consumer buying decisions for TV’s

Scott Birnbaum, Vice President, Samsung LCD Business will present the keynote, “TV Technology in the New Age of Consumer Buying” on Wednesday, June 9 at 10:00 at CONNECTIONS.

Mr. Birnbaum will address how the buying decision for today’s TVs has become more complex and more important in the list of home priorities. Consumers are no longer simply satisfied with a good picture and a decent warranty. Consumers are looking at TVs as exceptionally thin wall hangings; energy-efficient Energy-Star rated appliances; and providers of crystal clear, movie-like viewing experiences. The presentation will compare thinness of panels, edge-lighting and energy efficiency, as well as contrast ratios, aspect ratios and the importance of faster refresh rates. As stereoscopic 3D also enters the TV picture in 2010, Mr. Birnbaum will cover how 3D can best be married with 2D to usher in a new dimension in post-HD customer satisfaction.

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