Thursday, July 8, 2010

DIRECTV and Panasonic Launch Nation's First Suite of 3D Channels

DIRECTV, the world's most popular video service and Panasonic, a world leader in 3D TV technology, ushered in a new age in the rapid growth of 3D entertainment for the home with the launch of three 3D channels, including n3D powered by Panasonic – a linear channel dedicated exclusively to 3D programming and viewable on 3D television sets including Panasonic's line of award-winning VIERA Full HD 3D TVs.

n3D will also offer special events such as the running of the NASCAR Coke Zero 400, the local broadcast of the Yankees-Mariners series and DIRECTV's exclusive, national broadcast of FOX Sports 2010 MLB All-Star Game in 3D.

In addition to n3D, DIRECTV is also launching DIRECTV Cinema in 3D on channel 104, which is currently offering IMAX titles Deep Sea 3D and Under the Sea 3D and n3D On Demand on channel 105, which is currently delivering replays of ESPN's 3D coverage of the 2010 FIFA World Cup matches. DIRECTV also launched ESPN 3D on channel 106.

Panasonic
is the exclusive presenting sponsor of DIRECTV's n3D channel. In January at the Consumer Electronics Show, DIRECTV and Panasonic announced their plans to launch 3D TV channels and have since worked together to leverage relationships with programming partners and movie studios to obtain new and existing 3D content. For more information on DIRECTV's 3D channels please visit here.

Last month, DIRECTV HD customers received a free software upgrade enabling them to have access to the 3D channels on DIRECTV. DIRECTV HD customers will need a 3D television set and 3D glasses to view 3D programming on DIRECTV.

Panasonic is a global leader in the development of end-to-end Full HD 3D technology solutions including the world's first Full HD 3D video camera that records to solid-state memory, Full HD 3D Blu-ray Disc authoring, and the award winning VT-25 Series of Full HD 3D VIERA Plasma TVs and 3D Blu-ray Disc Players. For more information on Panasonic's Full HD 3D technology, visit here.

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