Friday, July 9, 2010

DivX Announces New Partnership With China TV Market Leader, HisenseDivX

DivX, Inc. a leading digital media company, and Hisense Electric Co., Ltd., the number one TV company in China, announced that Hisense has selected DivX Plus HD technology to be integrated in its new line of digital TVs. These revolutionary TVs will enable the playback of DivX Plus HD video using the MKV container, enabling consumers to enjoy videos at HD resolutions up to 1080p in the DivX format using the TV's USB slot.

Hisense is the number one LCD TV brand in China for seven consecutive years, and its share of the LED TV market in China was more than 30% as of May 7, 2010. Its products are also exported to over 130 countries and regions throughout the world. As the first DTV OEM in China to support DivX Plus HD, Hisense's first DivX Plus HD Certified DTV will be available to consumers first in China and soon after in Europe.

DivX Plus HD Certification is the premium level of certification available from DivX, optimized for consumer electronics products and supports the playback of all content created with DivX software. Available on here, DivX Plus Software allows users to create and playback H.264 video in an .mkv file container. DivX Plus HD Certified devices will playback all previous versions of DivX video and DivX Plus HD video files with the .mkv file extension and AAC audio created with third-party tools.

Known for great performance, visual quality and interoperability on any DivX Certified device, DivX provides consumers with a comprehensive digital media solution supporting the majority of high-quality Internet video on their TVs or other consumer electronics devices. In addition, DivX also supports the secure playback of major Hollywood titles from major studios, and many online movie download sites now distribute Hollywood content in the DivX format worldwide.

For more information, click here.

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