BlackArrow Raises $20 Million in Financing, NDS lead investor

BlackArrow, a leading worldwide provider of advanced advertising solutions for New Television platforms, announced it has closed $20 million in Series C financing. The round was led by strategic investor NDS Group - the leading provider of technology solutions for digital pay-TV, and included existing investors Cisco Systems, Comcast Interactive Capital, Intel Capital, Mayfield Fund and Polaris Venture Partners.

This financing provides new capital to expand product development and accelerate the deployment of the BlackArrow Advanced Advertising System to programming networks and on-demand television content providers across North American and international markets.

BlackArrow and NDS also announced the formation of a strategic alliance to offer an integrated suite of advanced advertising solutions and services. As part of its strategic investment, NDS will have a seat on the BlackArrow board of directors.

NDS creates proven technologies that enable leading pay-TV operators and content providers to generate revenues from digital content on more than 70 of the world’s leading pay-TV platforms. NDS’ security, enabling technologies and interactive applications are deployed on over 100 million devices worldwide - across set-top boxes, PCs and other media devices. BlackArrow’s multiplatform campaign management and ad decisioning services align with NDS’ advanced advertising platform, NDS Dynamic™, which provides solutions to identify, measure and engage audiences - thus creating the framework for the alliance.

BlackArrow and Fox Cable Networks Partner on Dynamic Advertising Trial for Video on Demand

BlackArrow, a leading worldwide provider of advanced advertising solutions for New Television platforms, announced it has partnered with Fox Cable Networks to trial the BlackArrow Advanced Advertising System across the video-on-demand (VoD) content of FX, National Geographic Channel and SPEED.

With the BlackArrow system, Fox Cable Networks is testing the ability to deliver addressable advertising to viewers in multiple cable markets. Fox Cable Networks is utilizing the BlackArrow Sales Suite to customize on-demand campaigns based on factors such as viewer demographics and viewing behaviors, as well as specific content on its three networks.

The Fox Cable Networks trial is using the sophisticated capabilities within the BlackArrow Sales Suite. Among the key features essential in the execution of this trial are tools that leverage content information and anonymous subscriber data for audience addressability; manage business arrangements between networks and cable distributors, and modules to optimize avails using BlackArrow’s Placement Opportunity Information Service (POIS).

For more information, visit http://www.blackarrow.tv.