Showing posts with label Toshiba. Show all posts
Showing posts with label Toshiba. Show all posts

Friday, January 7, 2011

Nintendo Warns on 3-D for Children

Nintendo Co. warned that young children shouldn't play three-dimensional games on a hotly anticipated new game device, citing possible health risks and raising concerns about a technology that many hoped would boost the appeal of 3-D entertainment in the home.

The Japanese company said on its website that children 6 years old and younger shouldn't play 3-D games on the coming Nintendo 3DS hand-held game machine, due for release in Japan in February. The company said looking at 3-D images for a long period of time could have an adverse effect on the eyesight development of young children.

Given scant evidence of medical dangers, it wasn't known what prompted the warning from Nintendo, which echoed that of other 3-D manufacturers. Some people in the industry speculated that it was a prospective effort to fend off litigation.

For now, glasses-free 3-D technology is mostly limited to smaller screens rather than the giant sets in many living rooms. The Nintendo 3DS has a 3.5 inch 3D screen, while Toshiba's new glasses-free television sets come in 12- and 20-inch varieties.

For the complete article, please click here.

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Tuesday, October 12, 2010

Toshiba 3D TV Ditches Glasses but Demands Tight Seating


Toshiba announced what it claims are the world's first LCD TVs that render three-dimensional (3D) images without the need for glasses.They will be released in Japan by the end of the year. However, viewers must sit within a specific zone in order to get the 3D effect.

They use an integral imaging system and a perpendicular lenticular sheet to display smooth images. Toshiba's image processing technology creates nine parallax images from the original content and renders them in 3D. Both have high-definition LED backlit LCD panels created for 3D capability without glasses.

One of the major drawbacks of Toshiba's glassless 3D technology is that viewers must sit in a specific zone in order to get the 3D effect. There is a viewing zone that can be seen as 3D; however, outside of this zone, images may not be seen in 3D, in whole or in part, according to the company.

"One of the reasons why these Toshiba sets are small is that you need an optimal seating position," Pietro Macchiarella, a research analyst at Parks Associates, pointed out. "Toshiba's probably targeting an audience of one or two viewers at a time."

To read the full article, please click here.

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Thursday, February 18, 2010

Microsoft Unveils Windows Phone 7 Series

At Mobile World Congress 2010, Microsoft Corp. unveiled the next generation of Windows Phones, Windows Phone 7 Series.

With this new platform and the for the first time ever, Microsoft will bring together Xbox LIVE games and the Zune music and video experience on a mobile phone.

Every Windows Phone 7 Series phone will come with a dedicated hardware button for Bing, providing one-click access to search from anywhere on the phone, while a special implementation of Bing search provides intent-specific results, delivering the most relevant Web or local results, depending on the type of query.

Windows Phone 7 Series includes six hubs built on specific themes reflecting activities that matter most to people:

People. This hub delivers an engaging social experience by bringing together relevant content based on the person, including his or her live feeds from social networks and photos.

Pictures. This hub makes it easy to share pictures and video to a social network in one step.

Games. This hub delivers the first and only official Xbox LIVE experience on a phone.

Music + Video. This hub creates an incredible media experience that brings the best of Zune, including content from a user’s PC, online music services and even a built-in FM radio into one simple place that is all about music and video.

Marketplace. This hub allows the user to easily discover and load the phone with certified applications and games.

Office. This hub brings the familiar experience of the world’s leading productivity software to the Windows Phone. With access to Office, OneNote and SharePoint Workspace all in one place, users can easily read, edit and share documents.

Partners from around the world have committed to include Windows Phone 7 Series in their portfolio plans. They include mobile operators AT&T, Deutsche Telekom AG, Orange, SFR, Sprint, Telecom Italia, Telefónica, Telstra, T-Mobile USA, Verizon Wireless and Vodafone, and manufacturers Dell, Garmin-Asus, HTC Corp., HP, LG, Samsung, Sony Ericsson, Toshiba and Qualcomm Inc. The first phones will be available by holiday 2010.

Friday, August 22, 2008

Toshiba & Neotion Sponsor CONNECTIONS Berlin

Parks Associates proudly welcomes Toshiba and Neotion as 2008 CONNECTIONS Europe Berlin sponsors.

Toshiba Electronics Europe GmbH (TEE) is the European Headquarters for the electronic components business of Toshiba Corporation, which is the world's fourth largest semiconductor vendor according to estimates by Dataquest. Providing design, manufacturing, marketing and sales, TEE was formed in 1973 in Neuss, Germany. The company now has headquarters in Düsseldorf, Germany and subsidiaries in France, Italy, Spain, Sweden and the United Kingdom.
TEE offers one of the industry's broadest IC and discrete product lines including high-end memory, microcontrollers, ASICs, ASSPs and display products for automotive, multimedia, consumer, telecoms and networking applications. The company also has a wide range of power semiconductor solutions.

NEOTION is the leading provider of solutions enabling consumer electronics manufacturers to integrate MPEG-4 technology into their products. Its pioneering vision of the digital world coupled with a state-of-the-art technology leads NEOTION to develop innovative and breakthrough solutions, anticipating digital home convergence. Its products enable legacy Digital TVs and decoders to be compatible with the MPEG-4 standard thus permitting VOD, IPTV and many more interactive applications.The company also addresses the requirements of the digital TV industry, primary OEM and ODM, by providing reference designs and innovative services marketed under the label “myNEOTIONBox”. NEOTION is an active member of DVB, AVC Alliance and MPEG-IF.

Toshiba and Neotion are also participating on the Evolution of Video Devices panel on 29 August at 13:00 CEST.

Thursday, August 7, 2008

Evolution of Video Services Panel at CONNECTIONS Europe

On August 29th in Berlin, Germany, Parks Associates will host a panel at the CONNECTIONS™ Europe Summit called "Evolution of Video Devices." Kurt Scherf, Vice President, Principal Analyst, Parks Associates will moderate this panel.

The evolution of video delivery and consumption means new opportunities for consumer electronics platforms. This panel examines the role and function of entertainment platforms, including the television, the set-top box, the game console, the home computer, portable devices, and mobile phones, with an in-depth discussion on the enabling technologies behind the evolution of these products.

Confirmed speakers include:
Richard Bullwinkle, Chief Evangelist, Macrovision;
Laurent Jabiol, CEO & Co-Founder, Neotion;
John LeMoncheck, President & CEO, WirelessHD;
Eugen Pfumfel, Principal Engineer, Toshiba Electronics Europe GmbH; and
Bernhard von Canstein, Director of Business Development for Europe, Qualcomm

For more information about this panel or the agenda, please visit: www.connectionseurope.com

Saturday, July 12, 2008

Not Dead, Just Different

New open and advanced IDM models are helping fabless semiconductor manufacturers address their SOC supply chain issues.

by Eugen Pfumfel, Principal Engineer, Toshiba Electronics Europe

For the most part, the ASIC route still offers the most cost effective route to market for semiconductor manufacturers, if it is handled correctly.

In fact, thanks to the trail blazing activities of Integrated Device Manufacturers (IDMs), who continue to invest in the latest technologies, the established process nodes have never been more accessible to manufacturers, particularly fabless semiconductor manufacturers and specifically for start-ups.

The majority of SOC devices shipped today are actually originated by fabless semiconductor companies, many of which could still be described as being in a start-up phase.

In this early phase, these companies have specific needs and demands that are difficult for foundries to meet. Consequently, Toshiba has developed a new, open and advanced IDM model that meets the needs of the fabless chip company, as well as being able to support OEMs with the classical ASIC (IDM) model.

It is easier to understand why this new model is necessary, if the current SOC supply chain is analysed from the perspective of the fabless semiconductor company.

In the early stages, a fabless semiconductor’s motivation for developing a SOC is to reduce production costs, but not necessarily go for the lowest possible cost level. More likely, it is to bring their product to market within a window of opportunity (innovative fast moving / growing markets) and using an appropriate technology. Crucially, their strengths will undoubtedly lie in the functionality of the device. Immediately it is clear that the client needs to work with a partner who is best placed to advise on this issue, and it doesn’t start and end with process technology. Later in maturing markets, production cost optimisation is the key for success, and this can also be offered by Toshiba via a pure foundry model.

Design hand-off

It all starts with a concept, but for any company today to approach an ASIC/SOC design with a clean sheet of paper is unfeasible; the use of 3rd Party IP is not only commonplace it has become essential. This represents potentially the most complex element of the supply chain for any company; how to co-ordinate the selection, delivery, integration and verification of multiple pieces of IP and design libraries, without being able to specify, at an early stage, the fabrication process targeted.

Without a team of dedicated specialists, the fabless semiconductor manufacturer could become embroiled in design details they are not best qualified to address. However, an IDM is perfectly placed to address these issues because it fits exactly their own internal design flow and management structure, and they are likely to already have working relationships with the IP and design library providers.

Once the design phase has been entered the manufacturer is faced with a potentially expensive and time-consuming learning curve, if the EDA tools are to be mastered to a degree where sign-off can occur. To alleviate this Toshiba accepts design hand-off at the RTL level, meaning companies can avoid investing in expensive tools and start with simple VHDL/Verilog design, allowing the customer to focus on their core competence and not the implementation, including synthesis and Design for Test (DFT). For fabless companies, handing over a netlist is often the preferred solution as it protects their IP.

To support the customer’s core competence, Toshiba also offers a host of design services, which includes CPU sub-system design, DFT and DFM (Design for Manufacturing), and the provision of mixed signal and standard digital IP, all of which can be provided by Toshiba or one of its qualified 3rd Party partners. To speed application development Toshiba offers local competence and support through its European LSI Design and Engineering Centre (ELDEC).

If the customer’s core competence includes mixed signal design, then GDS hand-off is requested. Here, Toshiba can also reduce the cost of design by offering its own analogue physical design kit (PDK), but still offering top-level and digital layout service from ELDEC.

Knowledge transfer

Because the Toshiba ASIC & Foundry service is based on its own CMOS process development – it is fully qualified and works seamlessly with the Toshiba CMOS libraries. With dedicated LSI logic production lines, Toshiba continues to manufacture devices at the um node but has recently announced its fully qualified 65nm process, with 40nm tape-outs expected in early 2009.

Toshiba’s ASIC customers inherit all this technology, as it is used to develop and manufacture its own in-house ASSPs. The experience gained by developing devices targeting highly demanding and competitive markets is also offered to customers, which is where the IDM model really benefits the fabless manufacturer.

To remain competitive in its chosen markets, Toshiba also needs to invest in leading edge packaging technologies, a further benefit to its ASIC customers and another example of how using the IDM model simplifies the entire supply chain.

Toshiba operates its own assembly and testing facilities, from low pin-count QFN/QFP to various types of BGA packages and Wafer level chip scale packaging (WLCSP). For multi-chip devices, System in Package (SIP) is also available.

With an open and advanced IDM model, Toshiba is able to simplify the supply chain for SOC development, from design hand-off, to sourcing wafers, assembly and test. A close reporting structure ensures flexibility throughout the design and manufacture process, without sacrificing performance or yield, and also enables short turn-around-times.

Access to a local sales organisation helps customers with order processing and logistical issues. Toshiba, for example, has rolling forecast systems that anticipate peak demand and recognise overstocking.

Lastly, the ASIC model offers a more attractive cashflow for customers who only pay after final product delivery rather than after every production step, when dealing with multiple organizations.

Further information about Toshiba ASIC & Foundry services could be found at www.toshiba-components.com/ASIC .

This article was published for the 2008 CONNECTIONS™ Conference Industry Insights, the official publication of CONNECTIONS™.