- 84% of American Businesses consider print media their most important information source
- 40% of American Businesses rely on information from podcasts or webcasts
- 32% of American and European mobile phone users use the web on their devices and only 34% of the group is willing to watch mobile ads in current form
Yes, these statistics are from 2007...not 1997 and are courtesy of Publishing Executive - a monthly print publication. Despite the increasing tail of media options, the average consumer continues to interact with the traditional triad of media outlets - print, radio, and television. The print may be online, the radio may streaming, and the TV maybe Tivoed, but the experience remains essentially intact and therefore, separated. Dismal sales for AppleTV reiterate the continued mainstream preference for isolated media experiences.
Digital media adapters, such as AppleTV, are still nascent utilities. Hopefully, improvements like the release of OCAP tool kits from Motorola will enable further integration of media devices.
3 comments:
An interesting topic. I would agree with this input and when you say "the average consumer," what factors must be considered to that particular reference. I think that one of the reasons for the aforementioned statistics for choices of media consumption and poor sales performance for new digital media have a lot to do with the baby boomer consumer (say that five times fast). The boomers, which represent a large portion of U.S. consumption may feel that convergence is unneccessary for their ways of utilizing the different types of media.
40% of businesses relying on podcasts or webcasts for information is astounding considering print is like a trillion years old and podcasting was invented less than five years ago.
The 40% statistic is impressive considering podcasts are a product of the nascent file sharing culture. Inclusion of webcasts in the percentage, however, create perspective - newscasts from CNN, MSNBC, local outlets viewed on the web are included.
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