Pierre François Dubois, Vice President, Very High Broadband and Digital Home Products, Technocentre, Orange presented the keynote presentation at the CONNECTIONS Europe Summit held November 4, 2009 in Amsterdam.
They not only provide the customers with broadband and other services, they have offers for the connected home. They have invested massively in LivePlug and Wi-Fi. In addition, they have invested in specific devices – Liveradio (access to more than 4,000 Web radio stations), digital photo frame, and partnership with La Cie on NAS device. Unik relies on UMA solution that enables handover from mobile and GSM. It was in 2005, a growth milestone, where the triple-play offer was the flagship offer. There is opportunity for Orange to increase its share of households budget in multimedia and IT, which is becoming more and more digital.
What are Orange customers willing to pay for in terms of additional services? Customers’ expectations have moved. The perceived value is moving from access to terminals. From demand for services to demand for fewer boxes, connection of all screens, share emotions and content with friends. Customers want to keep it simple and reliable and customer care is key.
The Digital Home is about how to give access to content and applications to individuals through available screens. Today, triple-play includes one room, one device, and one function. The Digital Home includes content and applications that can follow one at home and away and be instantiated on any available screen. The industry is moving to fulfill these expectations: connected devices opportunities from flat screen HDTV to Connected TV and application stores and user interfaces.
In conclusion, Orange believes that technology has to fade behind services, for the benefit of everyone. They are working to provide new packages for the digital home. Residential gateways operated by telcos are the cornerstone to provide customers with a seamless and full experience of the digital home.
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