TV 2.0 – The Future of the Set-Top Box

Set-top boxes will grab the central role in media distribution within the home, and service providers’ digitalTV (DTV) strategies will drive the design of and demand for set-top boxes. Over the course of the next two years, competition in the TV service market will heat up substantially, ignited by the global digital transition and new video distribution channels like DTT, IPTV, and over-the-top video services. The battle in the DTV field will spread to the entire digital home services market, as incumbents and newcomers alike will market service packages to households, using video as the anchor for an expansive bundling strategy. Operators will increasingly leverage the set-top box as a platform to promote these multiplay strategies, and the device will also play a role as a home media server connecting multiple entertainment platforms.

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