Friday, May 14, 2010

Advertising Capabilities to Monetize iVOD

ActiveVideo Networks, the global leader in cloud-based interactive television and This Technology, LLC, announced a joint initiative to enable cable system operators and programmers to improve monetization of and control over advanced VOD advertising to help grow the iVOD category.

The two companies are leveraging the capabilities of the ActiveVideo CloudTV platform and This Technology’s Metamore and Spotbuilder software to create an SCTE 130-compliant ad serving and delivery solution that enables operators and programmers to dynamically target traditional, Web-based and interactive advertising in conjunction with viewers’ on-demand activity.

The joint solution is intended to use This Technology’s dynamic metadata and advertising supply management software to enable operators and programmers to replace pre-encoded ads, including mid-rolls, with new or different ads. The solution maximizes opportunities in an iVOD environment that encompasses web-like functionality including seamless, personalized navigation, search and discovery, recommendations, social television and interactive television.

Bookmark and Share

No comments: