Thursday, May 6, 2010

Sonic Announces 'Total 3D' Initiative

Sonic Solutions announced a broad program to support the "next big thing" in home video — the arrival of 3D in the home — with new professional and consumer solutions for the creation, publishing, and playback of 3D digital video content. Sonic is unique in its focus on "Hollywood-to-Home" solutions that enable the growth of new video formats, and Sonic's new 3D offerings will help to fuel the availability and consumer adoption of 3D video. Sonic has developed tools that allow Hollywood studios to encode video, author interactivity, and format titles for release over the internet and in the new Blu-ray 3D format.

The RoxioNow entertainment platform serves a broad range of premium content, including new movies and next-day TV programs, to a growing, multi-manufacturer ecosystem of home and mobile electronics including PCs, connected TVs, set-top DVRs, Blu-ray Disc players, smartphones, and mobile media devices. RoxioNow already powers digital storefronts on 3D-enabled HDTVs and Blu-ray Disc players and is primed to deliver 3D content once titles become available for online distribution.

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