Rovi, a behind-the-scenes force in everything from metadata to copyright protection, recently launched AllRovi.com, a search-and-recommendation engine for entertainment content, and bolstered that effort with the acquisition of SideReel.com, a leading source of links to TV content online.What’s different about this Rovi move is that its core product, electronic programming guides, is essentially getting some exposure on the open web as opposed to the connected devices that has been its focal point to date.
Rovi is going to be a strong player given the depth of content and personalization technology they bring to the game.While AllRovi.com has plenty of film and music content to bring to the mix, Sidereel will have them covered on the TV side.
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