By 2013, the amount of premium Web video content going to devices other than a computer or portable multimedia player will generate $5.9 billion in transactional revenues. The Marriage of Online Video to CE, the opening session at CONNECTIONS™, addresses how CE companies and content providers are working together to deliver new video experiences to end users by focusing on early deployments, current business models, and future services.
One avenue opening up the market for connected CE is through cable and satellite operators. As competition among carriers increases, it drives up the adoption of multiroom DVRs and set-top boxes, which providers are using as differentiators to attract customers and control churn.
The penetration of bundled services will also increase as carriers work to sell their subscribers on new and enhanced digital services that run through these advanced devices – and one of the key service offerings will be enhanced Web-based video services, where already there is growing consumer interest in informational widgets and electronic programming guides. With Web video and content going through connected CE and TVs, any variety of applications, advanced devices, and new business plans will emerge, from familiar services (VoD libraries) to wholly new, and ostensibly unprecedented, features.
CONNECTIONS™ speakers will examine these business models and more during this session, 5:15 p.m. on June 2. Register now to make sure you don’t miss this important event!
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