Monday, April 20, 2009

Setanta Sports Selects Irdeto's Content Management Solution for New Digital Content Platform

Irdeto is working with Setanta Sports to create an end-to-end service for creating, managing and publishing live and on-demand content for distribution and consumption through multiple web properties on a free and pay basis. The Irdeto content management solution allows for the optimum mix of control to staff, robust content management system functionality and excellent value for money.

Users accessing Setanta-i will experience a range of superior services, such as provision of high quality streaming (up to 1.8Mbps) and accelerated delivery via Swarmcast; a progressive user interface via Microsoft Silverlight and extensive personalization features such as Favorites and Playlists.

Setanta Sports now has a fully automated service for managing the capture and encoding of content from up to 17 live feeds, the entering and management of the associated metadata and the monetization and secure distribution of that content. The service will allow Setanta Sports to generate subscription and on demand revenues from its content and to promote its brand worldwide.

Scheduled to go live in April 2009, Setanta-i is using Irdeto’s content management solution that includes the PUBLISH module which allows content and rich metadata to be entered, managed, stored, formatted, processed and published for both internal and consumer usage. It publishes on all popular platforms including Web, PDA, mobile phones, podcasts for video on demand, and live video broadcasts. Other modules used in the Setanta-i service include CONTROL allowing content usage protection, MONETIZE for pay or ad-supported opportunities and multiple MEDIA MANAGEMENT PLATFORMS to manage the ingest and transcoding of content from multiple sources.

For more information, visit www.irdeto.com

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