Wednesday, August 19, 2009
NBC utilizes Facebook for "Community" Premiere
NBC's pilot, Community, a smart comedy series will make its premiere on online with Facebook (not NBC.com and not NBC-owned Hulu). If you want a sneak peek at the new sitcom, you have to become a fan of it on Facebook.
According to NewTeeVee, "this is the first network programming premiere that the social network has hosted. Facebook is already exerting itself as a personal video sharing platform — extending that influence into premium content should have the folks at Hulu HQ concerned. Sure Hulu has Facebook Connect, but that’s still one step removed from putting the show right where people are already interacting and sharing what they like. Additionally, with Facebook, as opposed to other sites, the fan additions, comments and reviews are from real people."
Beginning September 17th, Community is about a band of misfits who attend Greendale Community College.