Numericable has chosen Nagravision's, a Kudelski Group company, widget platform for the launch of its "Widget TV" service on its network. Widgets will allow Numericable customers to interact with their TV and build a genuine social network as part of their TV experience.
The partnership between the Kudelski Group and Numericable will also translate into the introduction in 2010 of a new "SDV" technology enabling the use of an increasing number of channels thanks to the multicast broadcasting technology.
TV widgets symbolize TV 2.0. A widget is a small, easy-to-use software application that lets consumers interact with online information in a graphically appealing way. It creates a targeted and familiar environment with recommendation of relevant data for consumers making them more likely to return to a certain service of interest.
Numericable will in particular offer the "MyTV" widget that will make it possible to send program alerts to friends. Subsequently, Numericable subscribers will be able to choose widgets from a large gallery including live and on-demand recommendation widgets as well as widgets allowing them to share videos and track their updates from online social networks.
Nagravision's widget platform will allow Numericable to work together with content providers and software application developers in order to develop innovative services in relation with the content being viewed or addressing specific consumer needs. The widget platform will be open and will encourage external developments as does the Apple Store.
For the full press release, click here.
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