Wednesday, September 9, 2009

Verimatrix and Envivio Extend Adaptive Rate Streaming Beyond the iPhone

Verimatrix, setting the standard in content security technologies that enhance the value of pay-TV networks, and Envivio, Inc. announced a collaborative solution that enables pay-TV operators to use Apple's HTTP adaptive bitrate streaming technology for the iPhone to deliver IPTV and over the top (OTT) content that scales effectively across mobile devices, PCs and other client types. The solution pairs Envivio's 4Caster C4 three screens encoder/transcoder with the Verimatrix Video Content Authority System (VCAS) to create a unified headend that delivers protected standard (SD) and high definition (HD) content over unmanaged networks to any Internet-connected consumer playback device.

Introduced as a component of Apple OS 3.0 for the iPhone, adaptive bitrate streaming delivers smooth audio and video streams using Internet-standard HTTP protocols. The technology supports automatic adaptation to available network types and automatically switches to the optimal bitrate for a smooth quality playback experience. Envivio 4Caster C4 enables its deployment by ingesting analog or digital sources and then encoding and encrypting the content for delivery at multiple bitrates to multiple devices. In this solution, the 4Caster C4 is integrated with Verimatrix VCAS, which provides for key management, user authentication and unified right managements. The combination enables pay-TV operators to create unique service offerings for multi-screen delivery. Furthermore, live and video-on-demand (VOD) content can be delivered using the same protocols with easy incorporation of targeted advertising segments.

For the full press release, click here.

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