The CONNECTIONS Europe Summit afternoon begins with the Business Models for On-Demand Lifestyles panel moderated by Stuart Sikes, President, Parks Associates.
Where is profitability in the connected lifestyle? What are the “rules of engagement” (business, regulatory, consumer) for implementing access to new content and applications? This panel examines the critical factors for monetizing the connected lifestyle:
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Monetizing online content
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The role of advertising and other revenue-generating programs
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Understanding the needs of content producers and owners
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Application stores, microtransactions, and the mobile provider
Wim Bus, Senior Vice President of Product Management & Operations, Civolution
Keith Donovan, Sales & Marketing Director, Intamac Systems
Rob Lewis, CEO, Omnifone
Theodore May, VP Content & Value Added Services, Synacor
Neerav Shah, VP Business Development, Verimatrix
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