Tuesday, October 5, 2010

New White Paper, "European Mobile Market: Beyond Price-based Strategies"

Parks Associates has released a new white paper, "European Mobile Market: Beyond Price-based Strategies."

This new white paper examines challenges for mobile carriers in Europe and strategies to sustain ARPU and expand their base of postpaid users.
  • Regulations, Competition, and Churn

  • Evolving Beyond Price-based Strategies

  • Examples of New Strategies: Vodafone, Telefonica, T-Mobile, & Orange

  • The Road Ahead - Evolution of Carrier Strategies

To download this white paper, complete this online form.

Other recent white papers include Google TV- Searching for Success and Consumer Attitudes and the Benefits of Smart Grid Technologies.

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