Friday, December 24, 2010

"Call of Duty: Black Ops" sets record for Activision

Activision Blizzard Inc has raked in more than $1 billion in worldwide sales of "Call of Duty: Black Ops," the latest installment of the U.S. game publisher's most successful franchise.

That performance built on the previous benchmark of $650 million of sales in the game's first five days, which set a five-day global record for a movie, book or videogame, the company said.

Wall Street's expectations run high for Activision's holiday quarter, based also on the company's latest "World of Warcraft" installment. But sales in the $50 billion U.S. video game industry -- which has been slow to bounce back from the recession -- are down 5 percent for the year to November 30.

Despite a strong November, research group NPD estimates that overall sales of gaming hardware and software for 2010 are likely to range from $18.8 billion to $19.6 billion, the top of which would be roughly flat with last year.

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