Thursday, December 9, 2010
What Smart TVs Need to Succeed: Three Pillars of Smart TV's
The Internet and TV are finally converging, in a way consumers seem to be responding to.
Intel is trying to brand smart TVs as something different from Internet-connected TVs - poised to be a hot item this holiday season - that have web-based features but fall short of being smart.
In Intel's world,says Wilfred Martis, a smart TV must meet the following three pillars:
Unlimited Content Access: "To do that, you need a browser." This means a smart TV shouldn't be restricted by the apps available to run on it. It should be able to grab any content that lives on the web. The only product that really does that, at the moment, sort of, is Google TV (available on some Sony products and the Logitech Revue).
Extensive Use of Apps: Martis emphasized that the architecture should be easy for app developers to use so apps would be plentiful. Again, this plays into Intel's strengths since its basic architecture is widely used and would allow easy portability of apps from one platform to a smart TV platform. "Creative developers will enhance the way users experience television," he says.
Immersive Experience: OK, this one's kind of obvious, but also one that's difficult to get right. Having used Google TV for a couple of weeks, I'm a little split on how immersive it is. But it is pretty good and the best method I've seen to integrate the web beyond the gated community of apps you will find on devices like a PS3, Roku or most Internet-connected TVs.
For the complete article, please click here.