Friday, December 31, 2010

Connected TV Owners Primarily Access Netflix, Not YouTube

In the slowly growing market of Internet-connected television, 57% of owners are primarily using the functionality to access Netflix streaming.

The percentage is significant considering it surpasses by 10 percentage points (47%) the number of connected TV owners accessing YouTube, the perennial leader in online video consumption. While more users access Netflix than YouTube, YouTube was still the second most-popular service used on connected TVs. Another 54% utilize connectivity to access music and photos.

Netflix in November launched a streaming-only service domestically after announcing that a majority of its subscribers stream content versus renting physical discs.

Ross Rubin, executive director of industry analysis, said that until CE manufacturers and media companies increase and simplify access to entertainment content to the TV from the Internet, early adopters will navigate toward marquee brands such as Netflix, Hulu and YouTube.

"Manufacturers are underselling the Internet features of connected TVs,” Rubin said. “Broadband features unlock worlds of on-demand content; manufacturers should provide the key by integrating Wi-Fi.”

For the complete article, please click here.

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