In the last 15 years we have seen a rapid development of Internet services, first through the PC and then through the mobile phone. TV is probably the most ubiquitous media consumption device in the world, and it has always been a matter of time before the TV came online. Currently, development is driven by telecom operators launching IPTV services, but in 2009 we are seeing the first major initiatives consumer electronics companies.
Indeed, I’m sure you’ve seen the plethora of announcements relating to Connected TV services over the last few months. Accedo Broadband will officially announce this week the inclusion of its Funspot® casual games service in the Philips Net TV, which is being launched in several TV models across Europe right now. As well as this, Accedo Broadband’s games are included in Yahoo!® Widget TVs, Digeo’s Moxi DVRs and the Sharp AQUOS Net TV. We at Accedo will bring a range of new interactive TV services to Connected TV devices all over the world. The innovation possibilities are endless.
The new Connected TV market is by far the most exciting Internet trend since the emergence of the mobile Internet. Within 10 years virtually all TVs will be online in one way or the other, creating a huge new market. The convergence between the TV and the PC will continue, but in the foreseeable future the differences between the two media industries will be larger than the similarities. As always, when new markets arise, there will be plenty of failed attempts and false expectations but the fact is that our TV experience will be transformed into something completely different in the coming years.
Michael Lantz, CEO, Accedo Broadband will be on a panel exploring how to bring “Cloud Media” to Consumer Electronics Devices at Connections next month. The session takes place on Wednesday June 3rd at 2:30pm.
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