Monday, July 27, 2009

Rovi Launches Digital Media Guide to Transform the Entertainment Discovery Experience

Relationship with Blockbuster® and Other Content Providers to Enable Access to Online Content such as BLOCKBUSTER OnDemand™ Movies

Rovi Corporation, formerly Macrovision Solutions Corporation, unveiled a new media guide, code named “Liquid.” This new media guide is capable of connecting consumers to entertainment content on the Internet and digital content stored at home, as well as broadcast and cable TV in a single, elegant user interface designed to simplify the entertainment experience.

Today’s consumers have more entertainment options than ever – from television shows and movies to online video content, music and digital photos. With so much content available, the problem then becomes how to sort and find what you really want to watch.

Enabling consumers to easily sift through the enormous amount of digital content available, the Liquid guide builds upon the familiar user experience of the television guide to make it easy for consumers to find what they want, when they want it.

Rovi is working with Blockbuster Inc. to easily integrate access to BLOCKBUSTER OnDemand content and services directly through the Liquid guide. The Liquid guide is designed to provide a direct access to content from leading online entertainment services such as Slacker radio and YouTube™ XL, a website that is optimized for watching YouTube videos on large displays, allowing people to easily interact and engage with content they choose to consume on their own time. It is also compatible with leading movie technology provider Roxio CinemaNow.

The Liquid guide uses intelligence to store favorites and make metadata-enhanced recommendations for undiscovered content. The guide also stores user profiles, so each member of the household can retrieve a personalized guide each time he or she turns on the TV. The Liquid guide is designed to be able to connect to social network applications, such as Flixster – one of the largest social networks for movie lovers on the web – to access and provide recommendations directly through the guide.

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