Consumers Prefer PNDs over Mobile Phone Navigational Services...For Now
Worldwide shipments of GPS-integrated mobile devices will grow at an annualized rate of nearly 40% over the next five years, reaching 834 million units in 2012, according to Parks Associates’ new report GPS: A Path to New Applications on Mobile Devices.
The report looks at a variety of mobile devices, including personal navigation devices (PNDs), mobile handsets and smartphones, portable media players, and personal digital assistants (PDAs). Mobile handsets and smartphones will constitute the majority of shipments up to 2012, but PNDs will remain the most widely used and preferred navigation choice in the next three years, said Harry Wang, senior analyst, Parks Associates.
GPS: A Path to New Applications on Mobile Devices features Parks Associates’ latest research on GPS-enabled mobile devices. It highlights the development and market trends for the major mobile navigation platforms and analyzes the adoption of GPS-enabled value-added content and services among hardware manufacturers and service operators and ultimately consumers.
At CONNECTIONS(TM), the MOBILE EVERYTHING panel will take on June 25th at 2:30 PM. This panel will highlight mobile platforms, market demand, business cases, and technological feasibility of ubiquitous access. Confirmed speakers for this panel include: Nick Desai, CEO, Juice Wireless; Marc Goodman, Director, Alcatel-Lucent; Samir Khazaka, Senior Director, Technical Marketing, Qualcomm; John Barrett, Director of Research, Parks Associates as the Moderator.
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