Verimatrix is rounding out its suite of content security solutions by addressing the 3 screen paradigm with its latest announcement, VCAS for Mobile TV. VCAS for Mobile TV is the only solution designed to take full advantage of the hybrid nature of commercial mobile video platforms, where a mobile TV broadcast network can be combined with an IP data connection via a mobile data network or local WiFi access.
A hybrid mobile network not only supports cost-effective content security, but also creates a compelling platform for interactivity and video to e-commerce linkage. Content owners and pay-TV operators can how generate further revenue or customer interest. For example, when watching a mobile broadcast a consumer can be directed to a website for further product information, to participate in a contest, or to make a purchase.
What makes this solution really interesting for operators is how it can truly enable new business models, rather than inhibiting them (like we’ve seen in the music industry). The software-based solution allows for transparent rights management across a range of off-the-shelf devices with different native DRM support. For example, a mobile phone with Open Mobile Alliance (OMA) DRM would be authenticated to play specific content by in parallel with VCAS-enabled clients. We are committed to creating transparent multi-screen experience for operators and subscribers.
As a content security provider, our biggest challenge will always be staying one step ahead of the pirates, who are continually developing new ways to steal content.
Verimatrix is leveraging its success in IPTV to penetrate other pay-TV networks. Based on our core VCAS technologies, Verimatrix now offers solutions for IPTV, IPTV Wholesale/Retail, Hybrid, Cable and Mobile. Plus we have solutions that address the set-top, PC, and mobile devices – which include mobile phones, game consoles and other mobile internet devices.
Our long-term, 3-dimensional strategy is based on enabling service providers to deliver competitive services that cross the boundaries of network type and device format, and address the full spectrum of content security threats.
Verimatrix has been independently audited as the global number one leader in IPTV content security four times in a row! (by MRG). VCAS for IPTV is the most widely-deployed content security solution with the highest number of supporting subscribers on a global basis. We now have more than 150 customers in 32 countries, which include numerous tier one telcos. Plus we have won several industry awards including IPTV World Series award, InfoVision Award and China Outstanding IPTV Solution Award.
Verimatrix has been successful by focusing in a few key areas – 1) Continually pushing the innovative standard on how content security can enhance the value of pay-TV networks 2) Developing an unmatched partner ecosystem that provides operators with the widest system choice and interoperability 3) Ensuring successful adoption of our solutions with world-class customer care support.
Neerav Shah, VP, Business Development for Verimatrix will participated on Motorola's Special Session: Media Mobility and Content Protection held on Wednesday, June 25th.
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