Monday, November 15, 2010

ActiveVideo Urges Network-Based Platform to Speed Adoption of Web Video on TV

The president and CEO of ActiveVideo Networks called on the media, entertainment and CE communities to agree on a single, unified platform for the delivery of Web video to the television. ActiveVideo’s Jeff Miller outlined how “Platform Chaos” – the fragmentation of countless video devices and technologies -- must be overcome in order to accelerate the rollout and monetization of compelling interactive and Web-to-TV services.

Encouraging all facets of the industry to “join the cloud,” Miller talked about how the scramble to develop competing, proprietary solutions has created confusion and complexity that impacts the ability of content developers and consumers to connect. Miller stressed that placing intelligence in the network cloud, instead of in the CE device or digital set-top box, would enable developers to write content once and deploy universally to any device, and would relieve consumers of the challenge of identifying, purchasing and integrating new equipment for their home theater systems.

According to Miller, adoption of a solution such as ActiveVideo’s CloudTV™ would provide a common platform that would lift restrictions on the number and types of applications available, as well as the ability to port content across multiple devices. In a cloud-based system, Web-based applications, social media, user interfaces and other content is processed in the network and streamed to any device.

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