Which organizations and standards do you view as critical with whom to work today?
As you push into international markets, what do you see as key opportunities and challenges?
As you look to partner with more players, what do you see as their key needs?
Channel to market. Service providers represent a huge market opportunity for wares in the Customer Care space yet selling to Service Providers means partnering with them. Channels that have established relationships with the Service Providers are critical to success.